Smiley dolls on the way from Tonner-One World

The agreement will see a range of Smiley branded Prettie Girls dolls hit shelves.
Publish date:
Social count:

Tonner-One World has signed a deal with SmileyWorld to create a line of Smiley dolls.

The three year agreement will also see the firm launch doll fashions with matching children’s and adult outfits.

“This SmileyWorld licensing deal exemplifies the impact Tonner-One World has made in the toy industry over the past few years and we look forward to finalising several other major licensing projects in the near future,” said Corinda Joanne Melton, CEO of One World Holdings.

Lori Heiss, VP of brand strategy at Smiley, added: "We are excited about the new partnership with Tonner-One World to create a Smiley branded range of Prettie Girls dolls, which brings together two brands dedicated to helping girls embrace their own individuality and express themselves through fashion.

“With its great experience creating fun and fashionable clothes that help girls express themselves across the world, Smiley World is the perfect brand to create bespoke fashions which will match the dolls’ varied personalities and appeal to the little girls who love them."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.