The Smiley Company is collaborating with trendy Shoreditch fashion label Religion for a new spring/summer collection.
The limited edition range will be part of Religion's Clubbed to Death label and will be featured alongside other licensed products from some of the best clubs and DJs across Europe.
The classic 'smiley' will be mixed with Religion's trademark rock and roll twist and will be printed on a unisex line of t-shirts, vests, dresses and tote bags. Finishes include sequins and braided/twisted stitching detailing.
"We have been working with Religion for three years now and we really enjoy it," said Smiley CEO Nicolas Loufrani. "It is a long lasting collaboration and the products they do for us are the only ones I wear myself. They are really cool."
The line will be available in stores from February 2010 with prices ranging from £25 to £45.