Smiley Happy Cashmere heads back to Asia - Licensing.biz

Smiley Happy Cashmere heads back to Asia

The Smiley Company partners again with Pearl Source for new apparel line.
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After two successful seasons in China and Hong Kong, The Smiley Company has revealed a new cashmere range with its partner Pearl Source.

Smiley Happy Cashmere will be sold across Asia from December.

The unisex line will include jumpers, tops, dresses and several unique pieces.

As well as the iconic Smiley logo, the collaboration will also see a strong pixel theme throughout the range.

Prices will start at E200 and go up to E600.

"We're so happy to be working with such a quality garment and company," said Nicolas Loufrani, Smiley CEO. "This year we've really turned Smiley towards a new direction with a strong trend driven focus.

"We shot the lookbooks last week and the images speak for themselves. I can't wait to find someone in Europe to spread the smiley cashmere vibes."

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