Smiley has launched Happy Sports, a new sportswear collection 'aimed at putting the smile back into the active sports market', at ISPO Munich.
The range of urban apparel features technical fabrics, core colours and neon colour pops and is made up of 25 styles for both men and women. The collection spans t-shirts, hoodies, sweatshirts, beanies, hats and skateboards.
Happy Sports has been licensed by TV Mania on apparel, Drew Pearson International on hats and Fun 4 U on technical hardware like skateboards.
The entire Happy Sports range will launch in spring 2015 through sports and fashion outlets, with licensing opportunities available in Back to School, Shoes, Bags, Food, Beverage and H&B.
Take a look at some of the range in the video below: