Smiley makes a Splash in the Middle East -

Smiley makes a Splash in the Middle East

Fashion brand launches first range in region's leading High Street fashion retailer.
Publish date:
1_Smiley, Splash.jpg

The Smiley Company has launched its first range with Middle Eastern fashion retailer, Splash.

Splash is the largest multi-brand fashion chain in the Middle East, boasting over 100 stores. It is part of the Landmark Group, which is one of the largest retail conglomerates in the Middle East and India.

The exclusive range includes 17 different styles of hoodies, knitwear, t-shirts, leggings, underwear, shorts and caps.

"We could not find a better partner," said Nicolas Loufrani, CEO of The Smiley Company. "Their concept is really unique - it is probably the only High Street chain that understands the power of building long lasting partnerships with brands to drive customers in the stores and keep them excited with new ideas."

Raza Beig, Splash CEO, added: "We are constantly working towards bringing together popular international brands to the fashion savvy Middle Eastern audience."


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.