Smiley makes a Splash in the Middle East - Licensing.biz

Smiley makes a Splash in the Middle East

Fashion brand launches first range in region's leading High Street fashion retailer.
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The Smiley Company has launched its first range with Middle Eastern fashion retailer, Splash.

Splash is the largest multi-brand fashion chain in the Middle East, boasting over 100 stores. It is part of the Landmark Group, which is one of the largest retail conglomerates in the Middle East and India.

The exclusive range includes 17 different styles of hoodies, knitwear, t-shirts, leggings, underwear, shorts and caps.

"We could not find a better partner," said Nicolas Loufrani, CEO of The Smiley Company. "Their concept is really unique - it is probably the only High Street chain that understands the power of building long lasting partnerships with brands to drive customers in the stores and keep them excited with new ideas."

Raza Beig, Splash CEO, added: "We are constantly working towards bringing together popular international brands to the fashion savvy Middle Eastern audience."

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