Smiley makes tracks in Hong Kong - Licensing.biz

Smiley makes tracks in Hong Kong

Brand backing 'Priority Seats' campaign on MTR trains.
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Hong Kong's MTR Corporation is launching a new trial scheme on its MTR trains from this week, backed by The Smiley Company.

A Smiley face will now greet passengers on the trains to encourage them to give up their seats to people in need.

Designated priority seats are gradually being introduced on all MTR trains, beginning with four Kwun Tong line trains.

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