Smiley partners with Inbrands for new apparel

The collection for men and women will be available in Ellus 2nd Floor stores in Brazil.
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SmileyWorld is teaming up with fashion group Inbrands for a new apparel collection to be sold in Brazil.

Inbrands operates in the Brazilian retail market, and will launch the new range in Ellus 2nd Floor stores in Brazil.

The collection will feature items for both men and women, spanning t-shirts, jackets, shorts and more.

This deal comes as part of Smiley’s plans to expand its presence in South America and in the region’s most influential retailers.

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