Smiley partners with Quick - Licensing.biz

Smiley partners with Quick

French fast food restaurant to run special promotion across 450 outlets.
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Smiley World is joining forces with French fast food restaurant Quick for a special promotion across its 450 outlets.

The Smiley World promotion will run in conjunction with Quick's 'Menu Top', aimed at nine to 12 year-olds. It will run for four-week periods from March 31st across several territories including France, Benelux and French overseas territories.

"I am delighted that Smiley World is working alongside Quick," said David Walton, business development manager at Smiley. "This promotion will be a great opportunity to combine Quick's promotional strength with Smiley World's universal appeal and edgy product design to great success."

One of four premiums will be included in the Menu Top each week - shoe accessories, key rings, door panels and a large Smiley faced mirror sticker.

The promotion will be backed with TV advertising, on Quick's website and in-store POS.

Laurent Niewolinski, marketing director at Quick, added: "Quick is really glad to provide the Smiley World attitude to kids with a range of great premiums."

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