Smiley readies second Pull & Bear collection - Licensing.biz

Smiley readies second Pull & Bear collection

New capsule line to hit stores from the end of May.
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Following success with its winter collection, Smiley is once again teaming up with Spanish retailer Pull & Bear for a second range.

The new capsule collection comprises a yellow rolled-up sleeve tee with the signature smiley eyes and mouth, and a white hemmed vest top with the original smiley logo.

Both pieces will retail for E12.99 and will hit stores from the end of May, in time for the summer season.

"The trend right now is all about yellow and the smiley face," said Nicolas Loufrani, Smiley CEO. "We think it's here to stay and our most recent retail partners seem to agree. To have Pull & Bear on board for this co-branded range demonstrates their belief in our brand.

"To be selling across the globa via such a respected retail brand enhances our credibility and enables us to share the Smiley philosophy further and further."

Pull & Bear now has over 800 stores across the globe.

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