Smiley renews partnership with Italian fashion brand Happiness - Licensing.biz

Smiley renews partnership with Italian fashion brand Happiness

Range will span sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts.
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Smiley has renewed its partnership with Italian fashion brand Happiness.

The deal will see the launch of the second collaboration between the two this summer.

The fashion range will debut at Pitti Uomo 86 in Florence from the June 17th to 20th and features pieces for men and women in bold black and yellow colours.

The range will span sweat pants, loose vests, casual shorts, swimwear and mesh t-shirts.

“Happiness is a brand that shares a common ethos with Smiley, to create premium streetwear products aimed at spreading positivity around the world," said Smiley CEO, Nicolas Loufrani.

"I am personally delighted that we have been able to renew our license with them after such a successful AW13 campaign.”

Products will be distributed through smiley.com, Happiness stores across Italy and on the happiness10.com website.

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