The Smiley Company has signed up India's leading gift and greetings chain Archies to produce a range of gifts, accessories, plush and stationery for its Express Yourself brand.
The collection will include clocks, mugs, flasks, umbrellas, picture frames, keyrings, plush cushions and hangers, toys and paper products, such as notebooks, diaries and greetings cards.
Aimed at the tween market, product will be available from May 1st 2011 in all Archies retail and franchise stores in India, Bangladesh, Nepal and Sri Lanka, as well as online.
"We are very happy to start this new collaboration with Archies," said Nicolas Loufrani, Smiley Company CEO. "This will enable us to enter the promising Indian market for the first time and reach millions of customers through the number one gift and card retail chain in the country.
"We cannot dream of a better partner to promote our social expression brand, SmileyWorld - Express Yourself."