Smiley smoothies on the way - Licensing.biz

Smiley smoothies on the way

The company has teamed up with drinks firm Fruselva for smoothies in a range of flavours.
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The Original Smiley Brand has partnered with drinks firm Fruselva to develop a line of smoothies.

The new drink comes in a range of flavours, including carrot, apple, orange, passion fruit and ginger – spinach, apple, kale, cucumber and lemon – beetroot, apple, carrot, lemon and ginger – apple, pear and raspberry – apple, mango, pineapple, orange and passion fruit – cloudy apple.

Nicolas Loufrani, CEO of Smiley, said: “We've researched the market thoroughly and we are very confident that this product will seamlessly launch into retail channels.

“We already have some great distribution in place and a track record of our products selling in the market. I am extremely confident that the values of this product represent and underpin the DNA of Smiley. This is definitely a healthy product guaranteed to put a Smile on your face.”

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