Smiley strikes deal with Crocs for new charms

The new charms are available in packs of three, which will be available across a range of High Street stores and online from April 2017.
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Smiley is teaming up with footwear brand Crocs this summer, to launch a range of Jibbitz Charms.

Following the partnership, Crocs and Smiley will release a line of Smiley icon charms, so fans can decorate their very own pair of slip-ons.

“Jibbitz are so fun. I really love them, Crocs is the only shoe brand that has developed such cool accessories for its products,” said Nicolas Loufrani, CEO of Smiley.

“We are really happy to work with them, and we are really happy that they have chosen to work with the original Smiley brand. The two sets of charms we have selected for them will with no doubt bring happiness to kids and adults alike.”

The new charms are available in packs of three, which will be available across a range of High Street stores and online from April 2017. 


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