One of the largest retailers of apparel in Asia, Bossini has launched an exclusive line for the Smiley World brand.
The collection has rolled out through stores as part of the Bossini Be Happy campaign and includes clothing for adults, children and babies, complemented by a range of accessories.
Within the first two weeks of launching, Bossini has sold over 60 per cent of all Smiley World products. Best sellers include men's t-shirts, women's fitted t-shirts and tees and jumpsuits for children and babies.
Bossini will continue with the Smiley World campaign throughout the rest of the summer across its 1,000 stores and franchises in Asia.