Australian telecoms firm Optus is to use the original Smiley logo as the face of its new advertising campaign, Happy Days.
The blitz will aim to promote Optus' new direction to change the face of its pre-paid phones, using the Smiley logo as the new face of the Optus animals.
The drive will include a multi-channel ad campaign including TV, online, print media, in-store POS and product packaging and outdoot advertising.
M&C Saatchi Agency worked with Optus on the campaign.
"We are very happy to work with Optus and M&C Saatchi," said Nicolas Loufrani, CEO of The Smiley Company.