Smiley teams with French designer

Lifestyle brand collaborates with Jean Charles de Castelbajac for new fashion line.
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Fashion and accessories brand Smiley Collection has joined forces with French designer Jean Charles de Castelbajac for autumn/winter 2008.

The line will be called Jean Charles de Castelbajac + Smiley and will be sold through the label's worldwide network, including the new concept store in London's Conduit Street.

The original 1970's Smiley logo was used throughout Castelbajac's autumn/winter 08 catwalk show in Paris in March. Both men's and women's clothing and accessories collections featured the logo on knitwear and jersey pieces in quirky ways.

"I am a big fan of Jean Charles de Castelbajac's creations and his cultural approach to fashion," said Smiley MD Nicolas Loufrani. "He really is a master of graphics and I was sure he would find great ways to reinterpret Smiley.

"I really thank Jean Charles for having enabled Smiley to be part of the Paris catwalk shows this year."

The collection forms part of four collaborations that feature the Smiley logo for 2008. Denim label Religion, Tommy Hilfiger and French jewellery label N2 are also working with the company.

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