Smiley to launch new homeware range - Licensing.biz

Smiley to launch new homeware range

Smiley Happy Deco to debut in September including cushions, bean bags and accessories.
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Smiley Company is to launch a new homewares collection - Smiley Happy Deco - from September.

The range will launch with a selection of luxurious soft furnishings by French furniture designers Maison de Vaccances. Products will include leather, suede and denim cushions, bean bags and accessories. It will be available worldwide from 2011.

"I am really happy to start working in the world of decoration," said Nicolas Loufrani, CEO of Smiley. "With our new concept of happy deco, we hope to bring happiness in every home and every offices, as well as in cool restaurants, clubs and hotels.

"Wherever they are, people are in need for positive emotions and Smiley is there to remind us how powerful a smile is to make our world a happy place."

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