Smiley has continued its expansion into the FMCG market with the launch of a new range of cookies in partnership with Hellema at the recent ISM in Cologne.?
Showcasing four different types of cookies all featuring different messages from the famous Smiley icons and printed with a unique process developed by Lacasa.?
To celebrate the launch of the partnership, Smiley arranged a variety of activations at ISM 2015 including the distribution of 6,000 Smiley badges, a showcase Smiley wall, USB giveaways and a host of other goodies.?
Hellema is a family business with more than 150 years experience in baking cookies which are sold in over 100 countries.