Having established a solid publishing presence in France through 2009, The Smiley Company has secured a further two agreements for its Smiley World brand.
Standaard Uitgeverij (Belgium and Holland) will launch a 'search and find' book - called Waar's Smiley? - in May, while Rosman (Russia and CIS states) will release a selection of puzzle and activity titles in June.
Both publishing programmes will include an emoticon dictionary, a secret journal/diary, plus sticker and activity books.
"Working alongside such strong partners as Standaard and Rosman gives great weight to Smiley World's wonderfully creative and expressive publishing concept," said David Walton, business development manager at The Smiley Company.