The SmileyWorld brand has signed up with young fashion retailer Jay Jays in South Africa for a new line of clothing.
Jay Jays has over 60 stores in South Africa, having launched in 2006. From summer 2011 it will stock a range of t-shirts, hoodies and tank tops for boys and girls.
The launch will be supported by a three-week nationwide window and in-store POS promotion throughout all outlets.
"SmileyWorld is back in South Africa and with the coolest and best partner to focus on teens," said Nicolas Loufrani, CEO of SmileyWorld.