Spearmark adds Hello Kitty - Licensing.biz

Spearmark adds Hello Kitty

New products branded with Sanrio character due to hit shelves next year.
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Lighting specialist Spearmark International has added Hello Kitty to its portfolio, inking a deal with Sanrio.

The agreement - sealed by licensing agent, Fluid World - will see a complete lighting range launch in the UK for spring/summer 2011.

The collection is likely to include a task light, bedside kool lamp and 'easy hang' ceiling shade.

"Hello Kitty is an absolutely fantastic property that benefits from huge international brand awareness, and we are extremely excited to be part of this ever growing trend," said Alex Bloom, commercial director at Spearmark. "The design of our coordinating range is both fun and very pretty, and we are confident they'll make a significant impact at retail."

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