Spellbound signs plush toy partner for Koala Brothers

Aurora World to create new line based on pre-school TV series.
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UK children's rights owner and producer Spellbound Entertainment is partnering with Aurora World for a range of plush toys based on The Koala Brothers.

Under the multi-year deal, Aurora World has been awarded the rights to develop, manufacture and distribute products across the plush category in the UK and Korea.

In addition, Spellbound has granted the firm exclusive manufacturing rights to supply Australia and Poland. It is anticipated that the deal will expand into other markets as Spellbound appoints licensees overseas. Further toy deals are due to be announced shortly.

Aurora will begin developing new product lines immediately, with initial product expected to debut in the UK this autumn and roll out to other markets (including Korea) expected to begin in autumn 2009.

"We are delighted to have appointed Aurora World as our new plush toy licensee for The Koala Brothers," said Spellbound's joint MD Peter Curtis. "Aurora World has an incredibly strong pedigree in creating beautiful plush products and we are confident that they will help us build The Koala Brothers into a leading global children's brand."

Nigel Layton-Hill, sales director at Aurora, added: "We are huge fans of The Koala Brothers and are thrilled to be able to work with Spellbound on this much loved brand."


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