Spencer & Fleetwood signs with Bamforth

Firm licences images for use on range of cheeky confectionery.
Author:
Publish date:
Social count:
0
3_Bamforth, small.jpg

The agent for the Bamforth Vintage Collection, JELC has struck a deal with Spencer & Fleetwood which will see the firm produce a range of novelty gifts and confectionery.

A collection of four sweets - aniseed balls, butterscotch, pear drops and rhubarb and custard - will be produced in special packaging which uses images from the seaside postcard line.

"Interest from retail in the Great British Sweets range has been fantastic," said Kate Laming, marketing manager at Spencer & Fleetwood. "It seems that everyone knows the Bamforth collection. And the timing is perfect.

"With the 2012 Olympics and the Queen's Diamond Jubilee next year generating even more buzz around all things British, we expect the range to be popular for a very long time."

Janet Woodward, director at JELC, added: "The Bamforth Vintage Collection has found a truly tasty partner in Spencer & Fleetwood. And we are confident that the brand's strong market appeal is built to last."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.