Spil teams with Universal for ParaNorman campaign - Licensing.biz

Spil teams with Universal for ParaNorman campaign

Game hubs and avatars based on film will go live on Spil Games? sites from August 27th.
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Spil Games has partnered with Universal Pictures to promote the release of 3D stopmotion kids’ zombie movie ParaNorman.

The online gaming provider has created a licensed microsite which will have hubs, options, trailers, games, avatars and other categories running across all three of Spil’s UK properties: GirlsgoGames.co.uk, Agame.com and Games.co.uk.

The deal was brokered by Ted@MediaCom.

Spil’s campaign will go live on the UK on August 27th. ParaNorman will hit UK cinemas on September 14th.

James Males, managing director at Spil Games UK, said: “We’re delighted to be working with Universal Pictures and MediaCom to launch this integrated international campaign for ParaNorman, tailored to our targeted audiences.”

Chris Massey, director of digital media at Theatrical Universal Pictures, added: “With their huge global reach and audience-centric approach, Spil Games was the perfect match for the ParaNorman campaign. There is a real synergy between the film’s content and the interests of the engaged users on Spil’s platforms.”

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