SPORTS MONTH: Ultimate Fighting Championship makes BLE debut

Firm to showcase growing licensed portfolio at Olympia next month.
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The Ultimate Fighting Championship is to show off its rapidly growing licensed portfolio at next month's Brand Licensing Europe.

Launched in 1993, UFC was acquired for $2 million by Zuffa LLC in 2001 and is now worth an estimated $1.2 billion.

Licensed products already include trading cards, action figures, video games, DVDs, lifestyle clothing, magazines and training and fitness equipment.

"We are really looking forward to this year's BLE," said Marshall Zelaznik, UFC UK division president. "We fully understand the value of showcasing our growing licensed portfolio and, with BLE being the largest European expo of its kind, it is the perfect stage on which to do it."

The UFC produces over 20 televised events annually, is broadcast in 147 countries in 19 languages, including ESPN and Five in the UK, and reaches almost half a billion homes worldwide.


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