The Pyramid Posters stand is guaranteed a huge boost in footfall today, as glamour model Keeley Hazell makes an appearance at Spring Fair to promote her 2009 calendar, which is produced by the firm.
The Page 3 beauty will also be signing copies of her 2008 calendar, which was amongst the largest selling Pyramid calendars of last year.
"Keeley is now classed as more than just a model; she is virtually a brand in her own right," said export sales manager Nick Morley. "The 2008 calendar was a huge success and we're certain that the 2009 one will be an even bigger hit."
Pyramid's stand is in Hall 3, booth G22/H21 and Keeley will be signing copies of calendars and posters between 4pm and 5pm today (February 4th).