Start Licensing bags Britvic

Firm to represent brands including Robinsons Fruit Shoot, Fruit Squash, Tango and Drench.
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Start Licensing has secured the third party licensing rights to the Britvic Soft Drinks portfolio.

The deal covers leading brands such as Robinsons, Fruit Shoot, Tando and Drench, while it also extends to J20, R White's Lemonade and Corona.

Start will be seeking to develop products in areas including apparel, giftware, bags, greeting cards, bedding and mobile content.

"We believe that Britvic's portfolio presents a great opportunity for us to develop some fantastic licensed products and it is an opportunity that will be well received by licensees," said Start MD Ian Downes. "These brands are well-known, with a large consumer base and are well established at retail - the key qualities licensees look for in new licences.

"Britvic has identified licensing as an opportunity to provide coverage in non-traditional areas for their brands and create new relationships with the consumers. We expect to develop individual licensing programmes for each brand."

David Hayes, director of innovation at Britvic, added: "Our partnership with Start marks the beginning of an exciting new venture for Britvic as we continue to grow the value of our brands."

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