Start Licensing grows portfolio with Unilever brands - Licensing.biz

Start Licensing grows portfolio with Unilever brands

Agency picks up Pot Noodle, Peperami, Bovril and Slim-Fast.
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Start Licensing has secured the third party licensing rights to a selection of Unilever brands, including Pot Noodle, Peperami, Bovril and Slim-Fast.

The firm will be looking to develop products in areas including apparel, housewares, publishing, greetings cards, bedding, print on demand and dress up.

"We are delighted to announce this new partnership," said Ian Downes, director of Start Licensing. "We believe that Unilever's portfolio presents a great opportunity for us to develop an exciting range of non-food licensed products and it is an opportunity that will be well received by licensees.

"These brands are well known with a great heritage and present significant licensing opportunities. Indeed, brands such as Peperami and Pot Noodle have already had some success in licensing, so there is a platform to build on."

Julie McCleave, commercial manager for licensing at Unilever UK, added: "We are delighted to be working with Start on an exciting non-food licensing programme for across these four iconic brands. We believe Start will help us accelerate our licensing strategy further in the UK."

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