STATIONERY MARKET FOCUS: Lannoo Graphics

Belgian-based specialist bumping up portfolio, with latest brands including Smiley and Punky Fish.
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Belgian-based back to school and bag specialist, Lannoo Graphics is gearing up for the launch of a variety of new branded products in the UK this autumn.

The company currently works in 32 countries outside of its home market of Benelux, with focus export markets being the UK and France. In fact, its licensed portfolio is very UK oriented, from a sourcing as well as from a sales point of view.

For back to school 2009, Lannoo Graphics has secured a deal with DSL Group, working on the Whatever It Takes licence. The brand is an artwork project initiated in the UK by Charlotte di Vita, who has attracted over 600 celebrities from the worlds of fashion, film and music. Each celebrity donated artwork and a 'message of hope' and DSL has developed a range of bags based on the artwork.

Celebrities involved include Stella McCartney, Giorgio Armani, Heidi Klum, Paul Smith, Kanye West and Vivienne Westwood.

Lannoo has further developed the range to include back to school items.

Also this year, Lannoo has teamed with Smiley in the UK, France, Benelux and Scandinavia, plus UK clothing label Punky Fish. Other brands in its 2009 line-up include Dive Olly Dive, Tony Hawk, Mexx and Jansport.

Umbro and Carte Blanche's Me To You brand are also a part of its portfolio.

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