American Greetings Properties has revealed two Strawberry Shortcake QSR promotions in China with KFC.
Both promotions run through until September 30th, and have bee set up with agencies Fenda (Shanghai) Arts & Gift and Maxx Marketing.
"We are thrilled to have partnered with KFC in China for a Strawberry Shortcake kids' meal promotion," said Carla Silva, VP of global licensing for American Greeting Properties. "Strawberry Shortcake is globally recognised as a popular icon for children, and we are excited to introduce the brand to a new generation of fans in China."
Meanwhile, AGP and its Asian agent - MediaLink - have sealed a deal with McDonald's for a kids' meal promotion throughout the region. Premiums will be handed out until January 17th at restaurants in Malaysia, Brunei, Indonesia, the Philippines, Thailand, Singapore, Hong Kong and Macau.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.