Strawberry Shortcake teams with McDonalds

American Greetings property to feature in a collection of special Happy Meals.
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A range of new Strawberry Shortcake Happy Meals will be appearing in McDonalds restaurants across the US, following a deal with licensing agent Cookie Jar and American Greetings Properties.

Running through until October 14th, six Happy Meals will be available, each including a different character figure. The three-inch sweet smelling and poseable plastic dolls come with an accessory which reflects their role within Berry Bitty City.

The toys are Strawberry Shortcake with a cookie cutter or mixing spoon; Lemon Meringue with a salon mirror; Orange Blossom with a pencil and notepad; Blueberry Muffin with a bookmark; and Raspberry Torte with fashion stickers.

Each toy comes with an online code that unlocks a virtual strawberry plant that grows in McWorld, McDonald's virtual world.

"Cookie Jar is excited to continue its relationship with McDonald's on our fourth Happy Meal promotion in North America since 2006," said head of marketing, Michael Berreth.


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