Studio Pets by Myrna steps up greetings and gift activity - Licensing.biz

Studio Pets by Myrna steps up greetings and gift activity

The firm has partnered with Pyramid International and UK Greetings for new lines this year.
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Studio Pets by Myrna is stepping up its licensing activity as UK Greetings and Pyramid International join its growing list of merchandise partners.

Represented by Lisle International, Studio Pets is a portfolio of artistic photography featuring pets, found on products such as greeting cards, calendars and more.

UK Greetings has now signed a deal to create and distribute a wide range of greeting cards, gift bags and wrap products for the Studio Pets brand. The new line will be available later this year.

Meanwhile, Pyramid International will create a Studio Pets by Myrna line of posters, print canvases, stationery, mugs, coasters, badges and key chains, all available in the first half of the year.

“We are delighted to have UK Greetings and Pyramid as part of the Studio Pets by Myrna licensing programme,” said Francesca Lisle-Grimshaw, partner at Lisle International.

“They are both sought after partners in the licensing industry and have enviable distribution channels that will create major awareness for the property plus lucrative sales opportunities.

“These deals complete a trio of related licenses with our previous signing of Moonpig for online greetings and gifts that will complement each other perfectly.”

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