Sweet deals for Kinnerton

Character confectionery company picks up a number of new licences.
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Kinnerton is looking to build on its strong position in the character confectionery market, signing a number of new licences for this Christmas.

The company has added top children's licences Numberjacks, Ben 10 and The Mr Men Show to its portfolio. They join the likes of The Simpsons, Thomas the Tank Engine, Spider-man, Barbie and Winnie the Pooh amongst others.

The firm will roll out assorted advent calendars and a counting board game for Numberjacks; milk chocolate buttons tubes, colour in beakers, decorated chocolate Christmas trees, pencil cases, advent calendars, a Little Miss Sunshine handbag and Little Miss Mini purses for The Mr Men Show; plus tins, pencil cases and advent calendars for Ben 10.




Kinnerton claims to be the first UK company to seriously base its confectionery offering around the concept of character merchandising.

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