Tango hand soaps and bubble bath coming in January 2014 - Licensing.biz

Tango hand soaps and bubble bath coming in January 2014

Latest range comes as a result of an agreement between 151 Products and Britvic Soft Drinks
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151 Products is expanding its current licensing agreement with Britvic Soft Drinks with two new Tango themed personal care lines.

The soft drink brand will grace a range of nine liquid hand soaps and foam bubble bath products set to land on shelves in January 2014.

The hand soaps (RRP £1.49) come in five fruity fragrance options – orange, apple, cherry, lemon and blue raspberry.

The foam bath (RRP £1.49) range will consist of orange, apple, cherry and blue raspberry.

This line marks the third phase of the two-year license deal between 151 Products and Britvic, following the Tango shower gel and car air freshener ranges.

“The success of the two previous Tango licensed lines has been remarkable," said Richard Shonn, managing director of 151 Products.

"The sales performance and demand, from both our retail customer and the consumer, highlights the benefits that licensing deals can bring to a everyday FMCG items.

“The latest product developments will further strengthen what has become our most popular licensed range to date.”

Britvic brands were awarded a UK Licensing Award for Best Brand property in the recent UK Licensing Awards and Tango was placed as the number seven Brand in the Licensing.Biz Power List 2013.

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