Target bags more PlayStation deals - Licensing.biz

Target bags more PlayStation deals

Partners signed for figurines, clothing, apparel and publishing.
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Target Entertainment Group has signed a host of new licensing deals for two PlayStation software IPs, LittleBigPlanet and Ratchet and Clank.

Eaglemoss Publishing Group has come onboard to produce a series of mini figures based on Sackboy from LittleBigPlanet, each with themed clothes and accessories. The firm will also be producing a series of stickers and sticker albums. The deal covers the UK and Eire, Germany, France, Italy and Spain.

Penguin Group, meanwhile, is due to publish The Ultimate Official Guide to LittleBigPlanet. Targeted at children aged seven and over, the 192-page publication will include hints and tips about the game, as well as a pull-out customisable poster and access to exclusive downloads. The deal is for English language worldwide, excluding North America.

In the clothing category, Aykroyds and TDP Licensing are on board to produce children's nightwear and underwear in the UK and Eire, while Smith & Brooks has the licence to manufacture a broad range of boys and girls outerwear and leisurewear for both LittleBigPlanet and Ratchet and Clank.

"We are really pleased to have such great licensees on board working with us to develop our kids strategy across both of these very successful gaming franchises, and this is just the beginning," said Helen Howells, global brand director of Target Entertainment Group.

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