My Icon Story has signed up to create a collection of classic expression icons from Love Hearts, the confectionery brand owned by Swizzels.
Blonde Sheep Licensing brokered the agreement, which will see the company adding Love Hearts expressions to the icon collection on myiconstory.com.
My Icon Story is a visual storytelling brand that uses icons to turn stories into personalised art prints. The Love Hearts icon collection will sit alongside My Icon Story's other branded collections, including Transport for London, and will be available for customers to feature on a personalised icon print.
Laura Lane, founder and creative director at My Icon Story, said: “Love Hearts is a classic British brand and it's true that everyone can relate to a Love Hearts expression, always.
"We're excited to develop a perfect print product range that is for keeps, and that will bring these expressions to life in a unique and contemporary way. For My Icon Story, this partnership is meant to be.”
Natasha Dyson, managing director at Blonde Sheep Licensing, added: “The addition of the Love Hearts Icons to My Icon Story collection ties in in perfectly with the key occasions that people want to mark.
"I’m sure the romantic icons will prove very popular.”