Tezenis launches Chupa Chups collab - Licensing.biz

Tezenis launches Chupa Chups collab

The Italian underwear brand has partnered with Chupa Chups for new capsule collection.
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Italian underwear label Tenezenis has announced a new collaboration with confectionary brand Chupa Chups, in the form of a coulourful new capsule collection.

The collection includes underwear, clothing, bodysuits, t-shirts, pyjamas and items perfect for athleisure
wear, for women, men and kids. A colorful range that plays with: the “lolly-POP” icon in all-over patterns,
the inimitable logo created by Salvador Dalì and funny slogans. 

The collection will be available in more than 550 Tezenis stores in 20-plus countries worldwide starting
from mid-March and online on tezenis.com. The launch of the co-branded collaboration will be also
supported by a huge lollipops give-away party, in all Tezenis shops around Europe, Russia and Middle East.
Barcelona - Chupa Chups home town - Lisbon, London, Milan, Rome and Verona - Tezenis home town -
will also host a big party event in their flagship stores. 

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