Rocket Licensing is to represent internet brand The Annoying Orange in the UK and Ireland.
Annoying Orange has more than one billion views on YouTube, and is the world's most watched web series.
In the US, the brand already has a successful licensing programme, with a range of apps, t-shirts and novelty toys and games. Talking toys from The Bridge Direct launched at TRU and speciality stores last year, with strong demand from consumers.
Rocket is now looking to develop the UK licensing programme across a wide range of merchandise including toys and gifts, apparel, amusement plush, backpacks, headwear, housewares, apps, digital and physical games and novelty gifting and accessories.
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