THE BIG INTERVIEW: Carole Postal, President, CopCorp - Licensing.biz

THE BIG INTERVIEW: Carole Postal, President, CopCorp

Continuing our series of interviews with US execs in the run up to Licensing International, we catch up with CopCorp.
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“You have to be able to adapt – and adapt quickly – to changing trends in licensing in order to survive,” Carole Postal, president of CopCorp, explains to Licensing.biz. “From licensors to licensees to retailers, those in the licensing industry who successfully weathered this past year have generally emerged leaner, faster and, ultimately, stronger than before.”

Over the past 12 months, boutique licensing agency CopCorp has compensated for the slower pace of the domestic market by aggressively pursuing additional product categories and increasing its international business.

To read the full interview, click here.

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