The Bridge Direct becomes master toy for Strawberry Shortcake - Licensing.biz

The Bridge Direct becomes master toy for Strawberry Shortcake

All-new toy line on the way after firm secures deal with American Greetings Properties.
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AG Properties has named The Bridge Direct as the master toy licensee for Strawberry Shortcake.

Dolls and other toys based on the property will be launching globally in autumn 2014. The new collection will highlight the modern day Strawberry Shortcake from the TV series and DVD line. Products will include dolls, play-sets and plush.

"Strawberry Shortcake has been loved by kids around the world for over 30 years, and we're excited to partner with The Bridge Direct to introduce a new line of toys for a new generation of children," said Carla Silva, VP of global licensing for AG Properties. "We expect these products to unlock a child's imagination and capture all of the fun of Strawberry Shortcake, with the creative inspiration that The Bridge Direct puts behind all of its products."

Jay Foreman, president and CEO of The Bridge Direct, added: "Strawberry Shortcake is a classic evergreen brand that we're eager to translate into an exciting new toy line with a fresh updated look for a whole new generation of fans."

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