The Froobles passes 1m book sales - Licensing.biz

The Froobles passes 1m book sales

Top That Publishing "looking forward to developing the brand into new areas".
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Award winning pre-school brand The Froobles has sold over one million books to date.

Top That Publishing confirmed that sales have actually gone beyond the 1.2 million mark in the past 14 months.

The Froobles are little fruit and vegetable characters that teach tots big lesson sabout growing up. Each story has a moral.

There are Froobles story books available in hard copy, e-book and audio e-book form, a range of educational and activity play books and also interactive apps. 

Daniel Graham, Top That Publishing Editorial Director, said: "We are delighted with the success of The Froobles over the past year and to have sold over 1 million Froobles products concludes 2012 perfectly. 

"Next year with new characters and products planned, we hope to maintain the momentum for the brand and are looking forward to developing it into new areas beyond book publishing."

In addition, other 2013 developments include a worldwide licensing programme by global licensing experts JELC. And The Froobles outdoor play and school playground equipment is now available for the UK and European markets by Playtec Leisure. 

Four new characters and storybooks will be launched in spring 2013.

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