The Point 1888 has been appointed as the brand extension partner for the Cereal Killer Café.
Starting with Kimm & Miller in gifting, the agency plans to to extend the brand into licensed products spanning apparel, health & beauty and food within the next 12 months.
Cereal Killer has also partnered with Skew Studios to create a fully comprehensive style guide, inspired by the Café's menu and other Nineties themed cafés.
Cereal Killer Café was the UK's first cereal-themed café. Situated in London's East End, it sells more than 120 cereals, plus a selection of milk and toppings.
“It’s not very often you come across such an exciting and innovative brand like this," said George Birtchnell, brand manager at The Point 1888.
"We are thrilled to be working with Cereal Killer Café and due to the unique nature of the brand, it has received great interest. Cereal Killer are also expanding internationally with a Café in Dubai opening later this year. Exciting times ahead.”
Gary and Alan Keery, founders of Cereal Killer Café, added: “They’re Grrrrrrrreat. They are all about the Honey Mummy!"