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The Pokémon Company partners with Geox for first kids & juniors collection - Licensing.biz

The Pokémon Company partners with Geox for first kids & juniors collection

Pikachu, Charizard, Sylveon and a of other Pokémon characters feature in the line.
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164070

The Pokémon Company International has partnered with Geox for a special autumn/winter footwear collection.

The high-tech international footwear manufacturer and retailer is launching its first ever kids’ entertainment character collection with Pokémon in its kids and junior range.

The new range is suitable for boys and girls and features a host of Pokémon characters across its 14 different styles of sneakers and trainers. The Pokémon collection will be available at retail across Europe.

The Geox range will be supported by a strong marketing campaign that includes pop-ups, in store events and Pokémon branded windows in a large selection of Geox’s European stores.

Pikachu, Charizard, Sylveon and a of other Pokémon characters feature in the line.

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