The Pokémon Company appoints Performance Brands as European promotions agent

Performance Brands sees "fantastic potential for Europe across a range of promotional opportunities."
Author:
Publish date:
Social count:
0
Pokemon.png

Performance Brands has been appointed as the promotions agency for The Pokémon Company International in Europe.

The appointment comes at a busy time for The Pokémon Company, with the launch of Pokémon X and Pokémon Y on the 3DS coming in October.

“From our first contact with The Pokémon Company International we were excited at the possibility of representing this great brand and saw fantastic potential for Europe across a range of promotional opportunities," said Michele Pearce, head of European Licensing at Performance Brands.

"We are looking forward to working with Pokémon to bring the fun and excitement of the brand to old and new fans alike.”

Launched in Japan in 1996, Pokémon has become one of the world’s largest entertainment franchises with more than 245 million video games and 20 billion trading cards sold worldwide.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.