The Smiley Company will be taking its edgy lifestyle brand to the US this week, showcasing a number of collections at Magic Marketoplace in Las Vegas.
This is the first time that the firm will have exhibited at the fair - which runs from August 19th to 21st - as it looks to re-focus its business in the United States.
Smiley will take two stands to target specific demographics. Its Smileyworld Kids collection travels to WWD Magic at the Las Vegas Convention Center, while its more edgy, throw back to house music and 90's lifestyle, Smiley London, travels to the more adult-orientated Project Magic at the Mandalay Bay Convention Center.
Both locations will see the firm showcase full apparel collections and accessories including skateboards, headphones, sunglasses, mobile accessories and exclusive collaboration products such as the Pony X Smiley limited edition sneakers.