Thinkway signs up as master toy for Despicable Me 2

Deal secured with Universal Partnerships & Licensing for movie sequel.
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Thinkway Toys has been awarded the master global toy licence for Despicable Me 2.

The firm struck a deal with Universal Partnerships & Licensing and Illumination Entertainment, with product due to launch in summer 2013. The film itself is pencilled in to hit cinemas in July 2013.

Thinkway will roll out a wide variety of items including toys, figures, plush, dolls, play-sets, vehicles, role-play and novelty products.

"Gru and the Minions made Despicable Me a tent-pole franchise for Universal and we know Thinkway's innovation, reputation and global reach make them the best partner for us to bring the Minions to life through toys," said Stephanie Sperber, UP&L president. "The Thinkway team is made up of creative, out of the box thinkers who will include technology that the consumer has never seen before."

Albert Chan, CEO of Thinkway, added: "Our team is ecstatic to create an all new line of toys for Despicable Me 2. The characters are endearing, filled with humour and adventure and we can't wait to include these elements into the toy line."

The original Despicable Me - released in July 2010 - grossed more than $543 million at the worldwide box office, and has notched up sales of 13 million units worldwide since its home video launch in December 2010.

This summer will also see the launch of a 3D theme park attraction based on Despicable Me at Universal Orlando Resort in Florida.


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