It's only been just over a year since it launched at Brand Licensing Europe, but the Tiny Idols property is steadily notching up key licensees.
Represented exclusively by Brands with Influence, Tiny idols was created by designer Simon Gain back in 2004. The art style depicts celebrities from the likes of film, music, TV and sport. There are more than 250 characters currently, with the brand and style guides constantly being refreshed to reflect trends.
Five new licensees have recently been added, moving Tiny Idols into mobile phone accessories, computer peripherals, stationery and housewares - including laptrays, coasters and placemats - footwear and even fragrances.
These join an existing portfolio which covers children's and adult t-shirts, underwear and nightwear, socks, greetings cards, bedroom textiles, outerwear, headwear and accessories.
"We are absolutely thrilled to announce five new licensees to the programme," said Martin Lowde, MD of Brands with Influence. "The continued support from a wide base of retailers gives us enormous confidence in the long-term success for Tiny Idols and we look forward to bringing these new and unique products to market."