Tiny Idols line bolstered with new additions - Licensing.biz

Tiny Idols line bolstered with new additions

Brands with Influence welcomes five new partners in housewares, stationery and accessories.
Publish date:
1_Tiny Idols, small.jpg

It's only been just over a year since it launched at Brand Licensing Europe, but the Tiny Idols property is steadily notching up key licensees.

Represented exclusively by Brands with Influence, Tiny idols was created by designer Simon Gain back in 2004. The art style depicts celebrities from the likes of film, music, TV and sport. There are more than 250 characters currently, with the brand and style guides constantly being refreshed to reflect trends.

Five new licensees have recently been added, moving Tiny Idols into mobile phone accessories, computer peripherals, stationery and housewares - including laptrays, coasters and placemats - footwear and even fragrances.

These join an existing portfolio which covers children's and adult t-shirts, underwear and nightwear, socks, greetings cards, bedroom textiles, outerwear, headwear and accessories.

"We are absolutely thrilled to announce five new licensees to the programme," said Martin Lowde, MD of Brands with Influence. "The continued support from a wide base of retailers gives us enormous confidence in the long-term success for Tiny Idols and we look forward to bringing these new and unique products to market."


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.