Tired Ted has made its first mark on the licensing industry with a trifecta of deals and Bulldog Licensing has said there will be more to come in the near future.
The agent has brokered licences with Portico for greetings cards and calendars, DreamTex for bedding and Aykroyds/TDP for nightwear and underwear – which is set to be available at retail in time for Christmas.
Created by Innis Stiles, Tired Ted is a 'wise, thoughtful and loving' bear 'with an endearing grumpiness'. The brand artwork is a mix of illustrations and photographs.
“We are very excited to be announcing these new deals,” said Bulldog MD Rob Corney.
“Tired Ted is the best new design-led property to hit the market for a long time and has the potential to become a major brand. There will certainly be plenty more announcements to come as we are dealing with a huge amount of interest in the brand which appeals to a very wide consumer base.”
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