Titan sinks its teeth into Hammer Films

Merchandise division to launch t-shirts and gifts based on classic brand.
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Titan Merchandise has signed a deal with Coolabi to produce a line of Hammer Horror branded items.

The firm will be using Hammer images as the inspiration for t-shirts, playing cards, mini-busts, statues and dioramas. Retail roll out will begin before the end of 2010.

Titan's publishing division - Titan Books - has already enjoyed success with two books on Hammer: The Hammer Story and Hammer Glamour.

"As the reputation of Hammer Films' classic, genre-expanding output has grown, so has Hammer's status as a truly unique British entertainment icon - one that appeals not just to genre fans but to anyone who loves UK pop culture," said Andrew Sumner, director at Titan Merchandise.

"Hammer is a true British success story and Titan Merchandise are thrilled to be developing this range."

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