The Licensing Company is hoping for a boost to its drive for Room on the Broom in the consumer products area, after the film received strong viewings across the Christmas period.
Magic Light Pictures' film adaptation of the book aired on Christmas Day and was repeated on Boxing Day, with some 7.6 million tuning in.
In addition, a BBC festive highlight for a third year running, 2.4 million (a 24.9 per cent share) tuned in to watch The Gruffalo on Christmas morning. On Christmas Eve, The Gruffalo's Child received an audience of 3.4 million (an 18.1 per cent share).
TLC is working with Magic Light Pictures on a bespoke range of Room on the Broom merchandise. The collection features plush from Aurora, games and puzzles from Paul Lamond and t-shirts (launching imminently) from Fabric Flavours.
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